Why Data Science is in high demand in Australia

May 30, 2018 11:04 pm Published by Leave your thoughts

“Data science, also known asdata-drivenscience, is an interdisciplinary field ofscientificmethods, processes, and systems to extract knowledge or insights fromdatain various forms, either structured or unstructured, similar todatamining.” – Wikipedia.

Data scientists improve a business’ outcomesthroughhypothesis-basedresearch on their data and continuously testing data to get the precise final results.

Today, data science is booming and professionals with expertise in this field are in high demand all over Australia. At present, companies are struggling to find candidates with a strong data science skill set.

According to Asia Pacific Economic Cooperation (APEC), the current data scientistsnumbers in Australia is around 301,000and 76 companies are looking to enhance their investment in this field in upcoming years.

What is the importance of data science?

Empowering managers to make right decisions

With the help of recording, measuring, tracking and analyzing data, data scientists enable managers to makemore accurate decisions at all stages and levels of a company’s life cycle. They ensure staff maximize their analytic capabilities.

Enhanced profitability

After analysing data, data scientists are able to confidently recommend actions to improve the overall performance of a company, better engage consumers which consequently enhances profitability.

Avoiding high stake risks

With the advent of data science, analysing and gathering data from many and varied sources reduces the risk of making an ill-informed and ineffective decision.

Identifying and Targeting the BestCustomers
With ever increasing advances in technology, companies need to identify potential customers and how best to target them. By analysing the data from a growing number of sources, a data scientist helps a company identify their key groups with precision. With this in-depth knowledge, businesses can tailor products and services tothe correct consumer groups and help profit margins flourish.

Testing these Decisions
Half the battle involves making the right business decision, while the other half involves the impact the decision has on the business. This is where data science comes into play. The data scientist can analyse the key metrics related to important changes and quantify their success.

Managing data requires expertise beyond most of our understanding. You need a specialised service to properly handle and analyse the data. Cymax offers the best IT support services in Brisbane, please contact us for a confidential discussion.

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